During the 1970s, a revolutionary change occurred. Particularly in the way we watched shows and movies. Before, most feature films were rarely accessible to the public. You had to either go the movie theater when they were showing it or hope that it would air on TV sometime soon. Now, you had the technologies of VCR. This meant that you could record a video tape of a favorite show or movie that was airing on TV and then watch it whenever you wanted to. Because this technology was relatively new, there was major competition in the field of videocassette formats – most notably between Sony’s Betamax and JVC’s VHS (and we all know that VHS ultimately won).
Today, we’re in the midst of another revolution in the way we watch shows and movies. No longer are a majority of us watching movies and shows on cable TV, DVD, or Blu-Ray. We’re watching them on the internet through streaming services. And like the competition between videocassette formats in the 1970s, we’re seeing competition between different online video streaming services such as Netflix, Hulu, HBO Go, and Prime Video.